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Education Session: Fundraising Strategies
Moving from Transactional to Transformational: Fundraising Strategies to Connect with the Donor of Today
Today’s donor is much more sophisticated and has an abundance of information at their fingertips. The donors of today are searching for meaningful stories and engagement, want to be heard, and need to understand how they can make an impact.
Is your organization able to engage the donor of today in a donor-centric way or is your organization experiencing breakdowns where:
~ few in your organization understand what “development” is, and fewer understand that there is an art and a science to raising funds and engaging with donors;
~ goals are set arbitrarily by the immediate need or a budget shortfall, and are not based on the donor pipeline and data analysis;
~ meeting year-end goals hinge on a mail piece or a last-minute blitz due to ineffective fundraising tactics and unrealistic goals;
~ events drive your revenue;
~ online giving technology, such as crowdfunding, social engagement, and inbound fundraising seem out of grasp and daunting?
In this education session with Matt Wasserman of MPW Strategies, we will cover strategies to move your organization’s development efforts from the tactical to the transformational by inspiring people to join you in fulfilling your mission, engaging donors in meaningful ways, and embracing change and building the fundraising operation of today and preparing for tomorrow.