With new donors coming to you via events like Colorado Gives Day, how can you work to retain and engage them? How can you minimize barriers to continually engage your donors year-round? You may not realize that donor attrition costs your organization billions of dollars and effort. It suffocates the other mission-related work we’re trying to do and undermines the sector as a whole. Many fundraisers accept low donor retention as a fact of life. We don’t!
Dana Rinderknecht, Director of Online Giving, Community First Foundation